PRIVATE COACHING

Finally! You can learn how to turn your creativity into cash.

Create, launch, and automate your craft listings (without overwhelm or tech skills).

Imagine how an online course could transform your business, and your life ...

• Your store is working and open while you’re living your life

•You’re going to start seeing sale notifications popping up while you’re driving your kids to school or on vacation, and that becomes NORMAL to you.

• You will start seeing consistent sales instead of wondering if you’re ever going to get another order..

WELCOME TO YOUR NEW BUSINESS MODEL

Creating an online shop and selling on autopilot will give you more freedom & flexibility than ever.

Whether you want to sell physical crafts, learn how to work with vendors to fulfil your orders, OR sell digital products, WE GOT YOU. We’ve got you covered with over 18 months of trial and error. We can help YOU do it too. Just commit to show up and do the work. We will do the rest.

Say YES to this journey and guess what's on the other side…

•You’ll get to stay more creative by working on NEW designs instead of working an assembly line job

•You’re opening up to serving MORE people

•You’re saying YES to making more money to support your hobby &

household

•The ability to have a store that can stay open even throughout busy commitments

The handmade market industry is OVER a 1+ Billion dollar industry

There’s room for you, my friend.

Stop telling yourself you’ve missed the boat. You continue to miss the boat when you keep telling yourself it has gone.

But here’s the thing: There’s room for you. Room for you to make & SERVE at a deeper level.

Even if… you’ve never sold before.

Even if… you’ve not had a craft sale in awhile.

Even if… you’re retired & not tech savvy.

Even if… you’re a busy parent or grandparent.

The #1 all-encompassing program for creatives to help them create and sell in-demand product.

Comprehensive Curriculum

Our program comes with a comprehensive curriculum that’s designed to make learning a breeze, with everything laid out in an easy-to-navigate format. Each module flows seamlessly into the next, so you’re always building on what you’ve learned without feeling lost or overwhelmed. Best of all, every topic is covered in-depth, meaning you won’t have to hunt down extra resources—everything you need to succeed is right here!

Supportive Community

You'll be invited to join our online community where you’ll never feel like you’re learning alone! It’s the perfect place to ask questions, get feedback, and receive guidance from fellow students and instructors who are cheering you on every step of the way. Share your wins, celebrate others’ progress, and find the encouragement you need to keep moving forward—in here, you'll have a whole team rooting for you!

5 Monthly Live Support Calls

Throughout the month, you'll have plenty of live calls to join at your convenience. We offer sessions focused on product research, design support, mindset, feedback, and general Etsy questions. All calls are optional and recorded, so you can participate stress-free without any added time commitment!

Trend Reports + Accompanying Files

Every month, you’ll receive a report highlighting the latest trends based on real data, so you’ll always be in the know and ahead of the curve. Additionally, we provide art that align with these trends, making it easy for you to jump right in and start monetizing while the trend is actually still hot. With these monthly updates, you’ll never miss a beat- you'll stay current, stay profitable, and keep crushing your goals!

THE CURRICULUM:

MINDSET

• Welcome to the Program

• How to Get the Most Out of PES

• How Coaching Works

• Overcoming Fear

• Imposter Syndrome

• Getting Out of Your Own Way

• Putting Yourself Out There

• Goal Setting and Planning

• Realistic Timelines

• Importance of Reinvesting

BRANDING

• Naming Your Business

• Logos

• Brand Kit in Canva

• Canva Templates for Social Posts

LEGALLY OPERATING

• LLC vs Sole Proprietor

• Tax ID

• Perks of a Separate Business Bank Account

• Paying Taxes

• Canva + MGL Selling Rights

THE 3 ROUTES

• Templates, Printables, Digital Downloads

• Print On Demand (Hybrid)

• Making and Selling Crafts

• Start Up Costs

• Choose Your Route

PRODUCT RESEARCH

• The Importance of Niches

• Picking a Niche

• Research Tool Comparison

• Using Insight Factory

• Using the EverBee Extension

• Cross Niching

• Competitor and Product Research

ETSY

• The Power of Etsy

• Etsy from a Buyers’ Perspective

• Etsy Shop Set Up

• Opening Your Etsy Shop

• Navigating the Dashboard

• Creating Auto-Reply Messages

• Avoiding Overdue Orders

• Vacation Mode

• Listing a Physical Product

• Listing a Digital Product

• Adding Variations and Personalizations

• Free Shipping?

• Etsy Plus

• Etsy Star Seller

• Checking On Your Best Sellers

• Checking Your Shop Stats

• Etsy No-Nos and Suspension

DIGITAL PRODUCTS

• Types of Templates & Printables

• Picking A Niche

• How to Approach Designing a Template

• How to Approach Designing a Printable

• How to Approach Designing a Digital Download

• Etsy Listing Images

• Creating a Canva Template Link to Share to Customers

• How to Deliver a Canva Template Link to Etsy Buyers Automatically

• Template Editing Guide for your Customers

• Pricing Strategy

• Tags, Titles, And Descriptions for Digital Files

• Listing a Template

• Listing a Printable

• Listing a Digital Download

• Filling Your Store

• Bundles & Complementary Products

HYBRID PRODUCTS

• Printify + Etsy Run Down

• Creating Your Printify Account

• Etsy + Printify Integration

• Things To Avoid with POD

• POD Design Principles

• Creating A Printify Product

Listing

• Creating Listing Images with Mockups

• Profit-Focused Pricing Recommendations

• Using SKUs

• Adding Variations & Personalization Options to Etsy Listings

• Managing Orders

• Returns, Exchanges, Cancellations

PHYSICAL PRODUCTS

• How to Know Your Projects are Ready to Sell

• What should you sell?

• Where should you sell it?

• How should you price it?

• How to Make High-Profit Margin Products

• Staying on Top of Trends, Holidays and Customer Demands

• How to Save Time with Custom Orders

• How to Find Your Workflow with Mass Productions

• Shipping Materials

• How To Ship Safely and Professionally

• Shipping Orders

• Keeping Costs Low and Profits High

• Taking Professional Photos

• Fully Booked? What to Do Now

MARKETING

• Magnetic Messaging

• Solutions Sell

• How to Take Negative Feedback and Make a Positive Impact

• Etsy Sales and Discounts

• Etsy SEO

• Etsy Ads

• Conversion Rate Boosting Tips

• Split Testing

THE CURRICULUM:

MINDSET

• Welcome to the Program

• How to Get the Most Out of PES

• How Coaching Works

• Overcoming Fear

• Imposter Syndrome

• Getting Out of Your Own Way

• Putting Yourself Out There

• Goal Setting and Planning

• Realistic Timelines

• Importance of Reinvesting

BRANDING

• Naming Your Business

• Logos

• Brand Kit in Canva

• Canva Templates for Social Posts

LEGALLY OPERATING

• LLC vs Sole Proprietor

• Tax ID

• Perks of a Separate
Business Bank Account

• Paying Taxes

• Canva + MGL Selling Rights

THE 3 ROUTES

• Templates, Printables, Digital Downloads

• Print On Demand (Hybrid)

• Making and Selling Crafts

• Start Up Costs

• Choose Your Route

PRODUCT RESEARCH

• The Importance of Niches

• Picking a Niche

• Research Tool Comparison

• Using Insight Factory

• Using the EverBee Extension

• Cross Niching

• Competitor and Product Research

ETSY

• The Power of Etsy

• Etsy from a Buyers’ Perspective

• Etsy Shop Set Up

• Opening Your Etsy Shop

• Navigating the Dashboard

• Creating Auto-Reply Messages

• Avoiding Overdue Orders

• Vacation Mode

• Listing a Physical Product

• Listing a Digital Product

• Adding Variations and Personalizations

• Free Shipping?

• Etsy Plus

• Etsy Star Seller

• Checking On Your Best Sellers

• Checking Your Shop Stats

• Etsy No-Nos and Suspension

DIGITAL PRODUCTS

• Types of Templates & Printables

• Picking A Niche

• How to Approach Designing Templates

• How to Approach Designing Printables

• How to Approach Designing a Digital Download

• Etsy Listing Images

• Creating a Canva Template Link to Share to Customers

• How to Deliver a Canva Template Link to Etsy Buyers Automatically

• Template Editing Guide for your Customers

• Pricing Strategy

• Tags, Titles, And Descriptions for Digital Files

• Listing a Template

• Listing a Printable

• Listing a Digital Download

• Filling Your Store

• Bundles & Complementary Products

HYBRID PRODUCTS

• Printify + Etsy Run Down

• Creating Your Printify Account

• Etsy + Printify Integration

• Things To Avoid with POD

• POD Design Principles

• Creating A Printify Product Listing

• Creating Listing Images with Mockups

• Profit-Focused Pricing Recommendations

• Using SKUs

• Adding Variations & Personalization Options to Etsy Listings

• Managing Orders

• Returns, Exchanges, Cancellations

PHYSICAL PRODUCTS

• How to Know Your Projects are Ready to Sell

• What should you sell?

• Where should you sell it?

• How should you price it?

• How to Make High-Profit Margin Products

• Staying on Top of Trends, Holidays and Customer Demands

• How to Save Time with Custom Orders

• How to Find Your Workflow with Mass Productions

• Shipping Materials

• How To Ship Safely and Professionally

• Shipping Orders

• Keeping Costs Low and Profits High

• Taking Professional Photos

• Fully Booked? What to Do Now

MARKETING

• Magnetic Messaging

• Solutions Sell

• How to Take Negative Feedback and Make a Positive Impact

• Etsy Sales and Discounts

• Etsy SEO

• Etsy Ads

• Conversion Rate Boosting Tips

• Split Testing

We've got it all mapped out for you & can't wait
to cheer for you every step of the way!

BONUS #1

Corresponding eBook + Action Plan Checklists

You’ll get an accompanying ebook plus a step-by-step action plan tailored to the exact path you choose, making it super easy to know what to do next. No more second-guessing or feeling stuck— you'll just follow your personalized roadmap, and watch your dream life become reality!

BONUS #2

Mockup Photo Library

You’ll have access to a library of Etsy-approved mockup images, making it easy to showcase your designs in a professional, eye-catching way. Just add your designs to these ready-made mockups, and you’ll be all set to start selling your products with confidence and style!

BONUS #3

Social Media Templates +
Short Form Video Ideas

We're giving you a TON of social media templates that you can easily customize to match your branding and products, making posting a breeze.

PLUS, you'll get a vault of short-form video ideas and examples that will help you stand out and engage your audience like a pro!

EVEN MORE BONUSES!

Cross Niching Reference Guide

This guide was made to help you find your sweet spot in the midst of Etsy’s ever growing marketplace. Creating products with HIGH SALES is easier than ever with a step by step guide that allows you to navigate all of the different combinations of niches that are selling all over the world. If you have a hard time narrowing in on a niche this reference guide will put you on the right path.

FULL Mockup Library + future releases

With over 230 high-quality images, including themed flat lays and modeled shots—plus all future releases! You'll also receive an enterprise license, giving you full freedom to use the images in your listings and marketing.

200+ Passive Income Product Ideas

Jumpstart your creativity with our guide, featuring 200 ideas organized into 8 popular categories that will get you excited about the possibilities. With this in your hands, you’ll save time on research and jump straight into planning and implementation—no matter your passion or skill level, you’ll find something that’s the perfect fit for you!

Template Editing Guide for Your Customers

People love to buy templates but only when they can easily edit them. Some people may need a little support for the learning curve that comes with using Canva for the first time. We decided to make it super seamless for you by offering this Editing Guide. You can even add your own branding to it and then include it with all your template downloads!

Grab and Go Templates

Designed to help you quickly fill your shop with high-quality listings. Simply tweak them to fit your brand, list them, and start selling—no more starting from scratch!

SVG Creation Crash Course

Your step-by-step guide to mastering the technical process of designing high-quality, easy-to-use SVG files that your customers will love. Perfect for beginners and creatives looking to expand their digital product offerings!

Printify Pop-Up Shop Masterclass

We’ll cover who should open one, why it’s a great opportunity, and provide a step-by-step guide on how to set it up successfully. Perfect for anyone looking to expand their product offerings with print-on-demand!

EXCLUSIVE PRIVATE COACHING BONUSES!

PRINTED & SHIPPED TO YOU

Receive the Passive Earner Society Welcome Box & Workbook delivered straight to your door! No need to print it yourself—get a professionally printed workbook along with a special welcome box to kickstart your journey.

Private Coaching

You'll be paired with a dedicated 1-on-1 coach who will support you throughout the entire program. Get personalized guidance and feedback to keep you moving forward. Plus, join bi-weekly accountability calls to stay on track!

Customized Checklist

No more stalling, just getting stuff done so the sales can start rolling in!

We’ll take all the guess work out of it for you.

Expert Audits

Submit your work for review and receive quick, tailored advice on how to improve it based on Etsy’s algorithm and buyer behavior. Feedback can range from small 1% tweaks to a complete strategic shift!

Done For You Logo + Branding

Get a professionally designed logo customized to match your brand’s style, along with a complete branding guide to keep your shop’s identity cohesive. This package also includes an Etsy-ready banner design and listing image graphics tailored to showcase your products beautifully.

Sales Booster Ai

Introducing our AI-powered tool designed to help you create optimized listing titles, tags, and descriptions effortlessly. Simply upload your photo, answer a few quick questions, and let AI generate high-converting content for your Etsy shop.

Passive Earner Society is the product of 14 years of me learning how to sell physical and digital products online. We are giving you hands-on experience, the full tech tutorials, mindset training, and SO much more.

Imagine not having to spend 14 years just “winging it’ and figuring it out. You can fast-track this by following our CLEAR and SPECIFIC outline for your particular goals.

You’re getting the community, coaching, and curriculum to help you succeed like never before.